The vendor, Westcott, sell various lighting and light modifiers to photographers and studios. They are a constant vendor at Photoshopworld and other Photography related shows. One of the most popular features of their booth has been the model shoot where a rep will demo product using a live model and then allow photographers to try their hand at a fast shoot using the same setup and equipment.
I think they just raised the bar in a big way by having four “sets” set up where they had live models and at times a still life available to shoot using the Westcott equipment. There were simple rules, you could not touch the model or the lights but you could direct the model on how you think a pose might work. This time you can submit your final images to be a possible catalog cover.
Popular? You bet!!! They had photographers coming out of the woodwork with everything from the high end Canon/Nikons to the cell phone with any number of camera in between. it was amazing to shoot and even more so just to watch. It was pretty clever in a way since you can only really make the photograph yours by model position and post work. Since the lights were fixed, you had to move the model to change the mood and you had to use some solid techniques in post to “fix” things like lights being in the image, fashion model fixing, getting rid of backdrop seams and so on.
Here are some of my shots along with a description of what I had to do in post to get to the finished or close to the finished image. Most of what I did to these images is not much different than what I do in my wedding shoots or portrait sessions here in my studio in Orange. When I shoot, many times I know when I take the shot, that I will need to do something in post like removing something or enhancing the bride and so on. Sometimes I make a mental note that a certain picture will need something specific because I know it’s a cool shot but needs editing to make it cool.
Here is my Catwoman shot in the raw. No retouching, no post of any kind except to convert it from camera RAW to JPEG to post here on my blog.
You can see from the above shot that there is quite a bit of work needed in post to make a usable image. There is a light in the upper left, the bike is on carpet, the background is too short and does not touch the carpet just to name a few things. Here is the final version or very close to my final version of Catwoman
I edited out all the extra stuff like the lights and reflector panel. I used content aware fill and free transform to stretch and edit the background. I used the Lightroom Graduated Filter with a blue tint to darken and add mood to the background. I added a concrete texture to the carpet to make it look more like asphalt. I did a fair amount of selective burning in like the front rim of the bike which was too bright. I tweaked the intensity to get the deep reds and dark blacks. I added a dark vignette around the image to help blend in the transition between backdrop and carpet. I think it turned out pretty well
In the next shot, we have a retro looking “Pin Up Queen” but we need some work here too. There is a red fabric that is competing for attention, we have tattoos on the model and we have some unsightly bulges on the bustline and arm.
And here is my final image after using several tools and some hand work.
I used liquidify to smooth out the bustline and arm. I used Portraiture to smoothout the skin and give a glamor look to the over all image. I removed the red sash hanging down in the background and I removed the tats showing on each arm.
Here are some of the rest of my shots from the Westcott model shoot. Westcott even had a couple of still lifes for those who do not like shooting people. As you can see, many times you need good post processing to really bring out the best of a picture whether it be a still life, a fashion shoot or even a wedding. I’ve seen good images with bad post processing and they just do not work well. I’ve seen marginal images but with excellent post processing and they work pretty well. Taking the shot is just one step to having a killer image as the final result. Ansel Adams was a master of this and understood clearly that the raw image was only the first step to showing the world your vision.
Thank to Westcott for putting all of this together and letting the photographers have alot of fun over the past three days shooting gorgeous models on fun sets.
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Photoshop or your editor of choice actions can help you cut time corners to make a better end product like blog entries. Say what? Oh yes, you can adapt tools normally used for a task like making albums into a killer tool for making story boards for blogs or displays or whatever else comes to mind. I just used my favorite album software from Fundy to make a batch of story boards for my blog here. Yes I could buy actions to do this but I wanted to see if I could do something close on my own with Photoshop.
I already have a couple of flavors of album making software, LumaPix, You Select It (YSI) and FundySOS Album builder. Since I’m on a Mac, I prefer to use Fundy Album builder. While LumaPix would do a really nice job, it’s Windows only and I need to start up XP just to make these. It’s more work then I want right now. Fundy means I never leave my workflow. This is not intended to be a review of Fundy’s software but suffice to say it’s pretty powerful and is adaptable to virtually anything that requires arranging images, not just wedding albums.
Here is a sample of a three by three story board of a shoot in Colorado that I shot last year. I tossed together in Fundy Album builder in a few minutes. Not only can I make the grid but I can save it as a design then load it back up and automatically fill the grids or fill them by hand. It can takes less than 5 minutes to make the entire grid and fill it this way. And I just have to insert ONE picture into the blog instead of a dozen or more.
And it does not have to be squares, it can be any shape I want, singles, squares, grids, puzzles and more. Also, this is not just for blogs, this technique of story boarding or building paneled images can be sold to a client or used in an album or picture book. So the time invested in making the templates can be time well spent. And yes, I had to buy the software but I had bought it to make my wedding albums so now I’m using the same software for two or three other uses without having to buy anything else. That is money saved and in your pocket.
Here is a type of grid that is called a “puzzle” with several images from a local coffee house in the city of Orange called Chapman Coffee. My business, Michael Sweeney Photography, had some art hung on the walls there for a while and I had taken pictures for their website. Now I’m using them to illustrate a second type of collage that you can put into your blog by using album building software. I started with a blank canvas set to 1024 pixels square and used Fundy’s Album Builder Ninja layout and CS4 to make the puzzle. You can of course, make the squares manually using just Photoshop.
And you can take a single picture and use the panels as a design element. Use a strong picture and add a bit of space between the sections and you get a very cool effect. In this case, I made a quad panel and used a picture of a 1957 Chevy Bel Air automobile that I shot at the “Cars and Coffee” car show in Irvine, California. This image of the car works well spread across the four panels with a visual break between each panel and gives an idea for a wall hanging upsell to the client.
If all this is cool but you either dont have existing tools like FundySOS or you just dont want spend the time to mess around with Photoshop, then you can buy actions from a variety of places such as MCP who has the “Blog It Boards” among others. The actions give you a very fast way to get started on this type of presentation of your images. You can find some free ones at coffeephotography.blogspot.com but keep in mind that free is good, sometimes paying for something is better.
So the take away is that for your blog, instead of fighting with posting a dozen images which can also be swiped, make a storyboard of them and post that. Everyone gets to see the pictures, admire your artistic skills in layout and you can shave time off the editing of your post. You can also incorporate your album software or actions into your workflow as design elements.
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Just a quick post today with some free links from CreativeLive. If you have not heard of them, you need to. They have been putting on some amazing training sessions live on the internet with an option to buy it for a very cheap price. How cheap? How about three days of Vincent Laforet and his class on shooting movies with HD DLSRs of for 120 bucks? Oh yeahh.. champagne info and beer prices.
So here are are few more to check out – These are free for now!!!
Creating PDFs and eBooks with CS5
Right now I’m watching a three day treat with Zack Arias called
Studio Photography with Zack Arias
If you have not been to one of Zack’s training classes, you owe it to yourself to get this one given how cheap it is and the amount of information he presents.
And yes, these videos are iPad friendly. I download them to my iPad and play them during my “school time” which is really my lunch break


















