One skill that any photographer of people needs to work on and constantly improve, is the ability to direct clients/models/subjects to be where you want them, how they need to look and generally for them to feel comfortable with you. After all, you are shoving a camera in their face and most normally people are not used to that sort of thing. Professional models are more used to it but even they only give you what you ask of them.
A few years ago I would have never put myself down as a “people person” or a photographer that enjoyed shooting portraits. My how things have changed over the years. I used to shoot anything except people and now I tend to shoot just people with other things on occasion. I just had a client give me what I consider to be one of the best compliments in a long time when she said I was “a very relaxed photographer and a great people person”. On this one shoot I had adults and a child to work with and I had a ball with them.
The relaxed photographer comment showed in the images. My clients were happy and really having fun with each other and part of this was I was gently directing them where and how to be. To really get good images, you need to connect with your client. Standing behind your camera and just shooting without any direction or encouragement is a recipe for a disaster of a shoot. This is true even for a professional model. They need to know what is expected just as much as a average joe client. Sometimes even more so.
In the case of my little client here, I had connected with her about her stuffed bunny and I had let her rummage through my collection of AA batteries. I took a few fast shots of her goofing and let her see the preview screen and after a bit of time, she was used to be me being there and taking pictures. When I goofed around with her, I got very natural smiles and great expressions. When the parent were sent the proofs, they were thrilled as you can imagine.
Along with the personal connection, you need to tell your subject how to move, pose or look. They WANT your direction, you are the EXPERT and if you have made the personal connection, they TRUST you. Along with direction, running feedback for the subject is most of the time a good thing. Especially for non-professionals who are not sure of themselves or if they are doing what you asked. This “patter” is one of the most important skills a photographer can have.
Another “skill” you must have is the ability to make it look like “you meant to do that”. Very few things unsettle a client more than the photographer wandering around mumbling to themselves, looking lost, fumbling with equipment or looking at the camera view screen and going “oh sh*t”. You really need to know what you are doing, how you are going to do it and when you are going to do it. Or at least act like you. There isa quote from a set of commercials with celebrities saying “never let them see you sweat” and that is so true in photography. You need to, no, must project confidence in yourself and how you make images in order for the client to be comfortable and to trust you. Dont mistake arrogance for confidence, there is a difference. If you are arrogant, you come off as a jerk and with confidence, you are someone that they can trust.

So after an hour or so, I was able to shoot this image of my clients and have everybody relaxed and interaction at a very natural level. It shows in the image with the body language and how everyone is comfortable with each other in this moment.
These types of directing and interaction people skills are something you need to learn and to practice. Salesmen know this and use it all the time. Watch a good salesman at work with a customer, they make the customer comfortable and feel relaxed around them. As a photographer, having good people skills is just or even more important than having that new hot shot 200mm F.28 super portrait lens. If you clients can not relax around you, it will show in every single picture you take.
So relax a bit, loosen up and enjoy the time with your clients instead of viewing it as drudgery.
PS – a friend of mine had some really good thoughts on this also:
Thomas Churchwell “Do not let the escort take control of the shoot. The first 15 minutes will always be your worse pictures even if they are great. The Tension and anxiety will take about 15 minutes before the models stops her posing that she knows are winners and relax enough to be herself. If you act as though your not there to be impressed but to have a good time then you will get a more pliable model who will stop trying to impress you and start being your muse.”
Thomas makes a very good point that when you are the director, YOU are the director, not the escort, not the model, not the friend, YOU are. Your images will sink or swim by how well you do your job not just as a photographer but as a director.
Related articles
- What Makes You A Professional Photographer? (pixiq.com)
- The Optimistic Photographer: A Better Attitude for a Better Shoot (maikerufoto.wordpress.com)
- 10 Techniques for Amazing Portraits (digital-photography-school.com)
- Using Call Sheets to Enhance Your Production (digital-photography-school.com)
No, not what you think. I’m talking about using a reflector to bounce some light into or onto your subject. I had a chance to shoot a fun family portrait session a few days ago and I walked into it not really knowing what to expect. I ended up at a public facility on the base without any trees or shade to speak of at 10AM on a bright day. I did find some shade by a gazebo and so I set up shop there. I was on soft grass and a bit of slope with a three year old running around so I was not comfortable in setting up a softbox with my SB800s so I went another way. I tossed a diffuser on the SB800, put it on the camera (yes, I hear the howls already about the evils of on camera flash) and set the camera to manual. The flash was set to TTL but that varied from -1 stop to +1.5 stops.
I was shooting pretty much head on to the subjects so you would think “washed out, hard shadows etc” and normally you would be correct but this time I pulled out a 36 inch silver reflector. I put it on a stand and locked it down and used it to cross light my subjects and fill in alot of those nasty shadows from the on camera flash. I did not have to worry about it being knocked over or anyone getting hurt. I did not have to go hunt for power (none around) and I didnt worry about the softbox falling over in the breeze and soft soil.
I could have used the white one I had but I wanted a bit more “edge” to the light so I went with silver. It has a brightness to it that works well with the SB800 flash.
You can really see here on the arm and around the boots, there is not the hard shadow you would expect from the strobe being on camera and just a piece of plastic to diffuse the light. Her hair on camera right also has some really nice light bringing up the highlights while there is a touch of the sun on her hair on camera left.
Here is a quick diagram of the shooting situation. I had some shade, bright sun and a silver reflector. The SB800 provided most of the light and the reflector provided the fill light.
So get a reflector or a few of them. And it does not have to be a California Sunbounce.. I used a cheapo that came with a strobe kit I bought off ebay a few years back. You can also use those windshield reflectors or anything else that reflects light. White fabric will provide a softer light than the silver while gold will provide a warm light.
Related articles
- Photojojo’s Clever Use of Reflectors to Magnify Light (core77.com)
- Shooting with Available Light – Lifestyle Portraiture (digital-photography-school.com)
- Natural Light is Not Always Best (zachner.wordpress.com)
- Using Window Light in Professional Portraiture (pixiq.com)
- Book Review: Speedliter’s Handbook: Learning To Craft Light With Canon Speedlites by Syl Arena (seattlepi.com)
I read an interesting comment the other day that continues to dig at me a bit. Over on Flickr, a poster put up a complaint about how he could not shoot because of the weather. It had been pouring rain for several days and his excuse was the weather sucked so he could not shoot.
I countered that with a single image and pointed out that pictures are where you find them, not where you think they are. Here is the image. I used just the light from the window and LR3 was used for the post work. This is a rainy day image that was not staged or planned, I saw her playing by the window, ran to my camera, ran back setting the camera settings as I went and managed to get about five frames.
I’ve shot all kinds of things when other say they cant shoot. I’ve shot toys on my desk, pull cords on the window blinds and my coffee cup. There is no reason in the world that you can not shoot at any time of the day or night and at any place. The shot below of my window blinds was taken in the afternoon while testing my 70-200mm F2.8 VR lens.
I’ve used my pro cameras, my point and shoot, my phone and even my ancient film cameras. It’s all about shooting no matter what or where. Dont get locked into the idea that circumstances have to be perfect to shoot, many times my best work as been shoot on the fly or at the last second. I’ve gone out in the rain knowing full well it’s dismal conditions for shooting but I find a way.
Art is where you make it and sometimes it comes to you but sometimes you need to go to the mountain and find it. Art does not take breaks or vacations. Art is around you all the time if you just take the time and the trouble to see it. So the next time you have plans to go shoot and something interrupts them, take advantage of the interruption and see where it leads you. You very well might be very surprised and pleased at the outcome.
Related articles
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- How to shoot outdoor photos in winter (theglobeandmail.com)
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